13 Nano Tips to Drastically Improve Your Email Open Rate — Email Marketing Made Easy
Only ~20% of readers open emails — Here’s how you can improve email open rate.
If you’re using email marketing, you know how important email open rate is.
No, Email Marketing Isn’t Dead — 5 Eye-Opening Facts to Convince You to Kickstart Email Marketing
On average, out of every 100 recipients, only 20 open your emails.
Imagine if you are selling products to 10% of that — meaning 2 people out of 100. Your product, priced at $100, is netting you $200 per email.
But what if you can improve your average email rate to 30%? 30 people will open your email and 3 will purchase.
You’ll make an extra $100 just by optimizing what you are already doing.
That’s the key idea in email optimization. You don’t have to do anything that you aren’t doing already.
Let’s check out the following tips to find out how.
13 Nano Tips to Drastically Improve Your Email Open Rate
When a user gets an email, they see only a handful of elements —
- Who is it coming from
- From what address is sending this email
- The subject line
- Preview text
Additionally, depending on your previous correspondence, they might have made up their mind about opening or ignoring your emails. So your previous history comes into play as well.
How to optimize the “From” to increase the email open rate
- Use the name of your organization if it’s a well-known name
- Otherwise, use your name along with the organization’s name. A human touch does help.
- You can even keep your company’s founder’s name if the founder is well known.
- If your organization has multiple branches, it’s good to mention the location of the branch
- Try to use an email address that communicates that a human being is sending the email, not a bot with a “no-reply” email ID
- For online businesses, the domain name of your website can be used. You’d like to keep reinforcing the brand name every time you get a chance.
How to optimize your “Subject Line”
7. Don’t be vague. Get your point across. Remember to keep it short so that the readers can read it in full.
8. Create a sense of urgency by sharing limited quantity or time. Here’s how you can use fear of missing out in marketing —
How Companies Exploit Your Fear Of Missing Out (FOMO Marketing) For Growth Hacking
9. AVOID ALL CAPS! YOUR READERS WILL THINK YOU’RE SCREAMING ALL THE TIME!
10. Test your subject lines before you send them. Test with multiple variations of the subject line.
11. You can even send a copy to yourself to see how it looks.
12. Use the preview text to drive your point. Add more data, insights, and potential results
13. Don’t sell all the time! Show that you care for your readers. They’ll know if you don’t.
Final Thoughts on Email Open Rate
Email Marketing is one of the slowest platforms to build. Yet it can give years of dividends when you get to a sizable audience base.
Build with care, unlike other tools, you are in for the long run with email marketing.
